Alexander 'Beetle' Rhind (before you ask, its an AA Milne reference and the name I've gone by since birth) was brought up in rural North Devon between the moor and sea.  A somewhat feral childhood spent mostly outside instilled in me a deep love for sports, adventure and the great outdoors which has in turn, undoubtedly informed my photographic style and career trajectory. School was a challenge. Convincingly dyslexic, academic work was always a struggle and written words generally eluded me. So when I was presented with my first camera aged 16, it felt pretty revelatory. I had alighted on something that enabled me to communicate myself in a way I’d not been able to before, a subject I could actually excel at and one I could take pride in.   In light of this I opted for industry experience over studying photography and started work as an assistant fresh out of my foundation course. It is a decision I have never regretted. At times gruelling, always educational, I spent six years assisting different photographers, gleaning from them, learning different approaches and really honing my craft. It has stood me in good stead and has meant that I am as comfortable shooting in a studio environment as I am hanging out the back of a van half way up a mountain.  I love the collaborative nature of big commercial shoots but also the intimate feel of smaller shoots and self produced personal projects. Creating a relaxed atmosphere is key to me and makes for an enjoyable working environment.

After many years in London, I eventually found my way back to Devon where I now live with my wife and two children. Work can take me all over the globe but West is always Best.